Lately we’ve been a little quiet on our blog! For the last half of the year, our small but mighty team has done a lot of testing and research in regards to current successful marketing trends.
We’ll divulge our findings in our blog throughout 2025. If you want daily snippets of our insights, subscribe to our YouTube channel, Instagram, and TikTok accounts!
One of the biggest drivers of business we’ve found? Video.
This probably isn’t a surprise. You might have guessed as much. But we’ve discovered upon dozens of competitor analyses for our customers, the competitors that have gained and sustained traffic are the one’s posting video.
Video marketing has become a pivotal component in the success of modern businesses. Its significance is underscored by several key factors:
Enhanced Engagement and Conversion Rates
Videos are highly effective in capturing audience attention and driving engagement. They can boost conversion rates by up to 80% when incorporated into landing pages, as they provide dynamic and compelling content that encourages viewer interaction.
Increased Brand Awareness
Utilizing video content allows businesses to convey their brand message more memorably, leading to enhanced brand recognition, credibility, and recall among consumers, when done right.
Alignment with Consumer Preferences
The rise of short-form videos on platforms like TikTok, YouTube Shorts, and Instagram Reels reflects a shift in consumer behavior towards brief, engaging content. Notably, 93% of marketers acknowledge the effectiveness of short-form videos in attracting customers, indicating a strong alignment with audience preferences.
Surprisingly, it doesn’t always depend on the frequency of video ads. We see some brands with high dollar products post as few as one product video per month for their Meta Ads with a few copy variations, and one of those will typically perform quiet well.
For lower cost products, we’ve seen refreshing videos more frequently has better returns. Which makes sense – for higher purchase products, the sales cycle is longer, therefore seeing the product more times helps keep that front of mind during the cycle. Lower cost products have short sales cycles, so keeping your campaign fresh with a variety of products has better performance.
Adaptability Across Platforms
Each social media platform offers unique opportunities for video marketing:
- TikTok: Ideal for entertaining and community-building content, with a growing trend towards longer, educational videos,
- Instagram: Emphasizes shareable content through stories and carousels, enhancing interaction and reach.
- YouTube: Leverages both long-form content and Shorts for tutorials and product showcases, catering to diverse audience preferences.
- IPTV: Specifically for targeting local markets, Opichi has expanded into IPTV commercials. 2025 is filling up with more businesses growing their marketing budget into this area and it requires a post all of it’s own. Stay tuned!
Strategic Importance
Incorporating video into marketing strategies is no longer optional but essential. It enables businesses to effectively communicate their value propositions, engage with their target audience, and stay competitive in an increasingly digital marketplace. It offers numerous benefits from increased engagement to enhanced brand awareness. Businesses that strategically implement video content are well-positioned to achieve their marketing objectives and foster growth.