When it comes to search optimization (SEO), national chains may have big budgets, but you have the local advantage. Google Smart Search prioritizes relevance and proximity, meaning your small business can outrank national competitors in local searches. The key is to optimize your website for local SEO with a few simple, high-impact strategies.
What is Google Smart Search?
The new Google Smart Search goes beyond simply matching keywords. It tries to understand the intent behind your search, taking into account your location, search history, and even the time of day. It then tailors the results to give you the most relevant and helpful information. For example, if you search for “pizza” at lunchtime, it’ll likely show you nearby pizza places, whereas searching for “pizza” late at night might prioritize delivery options. It’s like having a personal assistant who anticipates your needs and provides personalized recommendations.
How to Make Smart Search Prioritize YOU
First, ensure your NAP (Name, Address, Phone number) is consistent across your website, Google Business Profile, and other online directories (associations, Yelp, etc.). This helps Google understand your location and relevance to local searches.
Next, create content that speaks to your local audience. Highlight local events, news, or attractions in your blog posts or social media to attract local customers and demonstrate your community involvement.
Finally, don’t underestimate the power of customer reviews. Encourage satisfied customers to leave reviews on Google and other platforms, as positive feedback signals to Google that your business is trustworthy and popular.
Get Your Website Ranking
By implementing these straightforward tactics, your small business can level the playing field with national chains in local search results. Remember, Google Smart Search is designed to connect users with the most relevant results, and your local expertise is a valuable asset. A little effort in local SEO can go a long way in attracting more customers and growing your business.
